our story
Core values
G-R-I-T
Guts: Courage, resilience, and the audacity to discipline oneself to do what needs to be done, regardless of feelings or circumstances. Real: Authenticity, transparency, and honesty; acknowledging strengths and weaknesses; facing the truth about oneself and one's goals. Independence: Self-reliance, autonomy, and freedom; personal responsibility and the belief that one has the power to change one's own circumstances. Transformation: Profound, all-encompassing change that reshapes the body, mind, and outlook; adopting stoicism and committing to lifelong self-improvement.
A Deeper Dive Guts: Guts stands for courage, resilience, and the audacity to face challenges head-on. It embodies the spirit of discipline, of doing what needs to be done day in and day out, regardless of how one feels at the moment. This value aligns with our approach of providing raw, unfiltered advice, and products that aren't for the faint-hearted. Guts is not about waiting for the right mood or motivation; it's about taking control of your life and making decisions that lead to your best self. Guts inspire you to confront your comfort zones and muster up the courage to effect meaningful change. Real: Real is about authenticity, transparency, and honesty, but it goes beyond just being genuine. It's the refusal to sugar-coat life's realities or hide behind pretenses. It's about recognizing and acknowledging your strengths and weaknesses, both in fitness and life. Real involves facing the truth about where you are and where you want to be. It's about setting aside the superficial expectations and pressures of society and focusing on what truly matters for your own self-improvement. Strip away the illusions and distractions, and focus on true objectives and self-growth. This reinforces the importance of keeping it real with yourself and others, as that's the first step toward true transformation. Independence: Independence stands for the self-reliance, autonomy, and freedom that comes from realizing that no one is coming to save you - you are your own rescuer. This value goes hand in hand with personal responsibility, taking control of your life and choices. It's about recognizing that the power to change your circumstances lies within you. As a man, it means stepping up, accepting that you have the agency to shape your destiny, and refusing to be a victim of your circumstances. Transformation: Transformation represents a profound, all-encompassing change that reshapes not just the body, but also the mind and outlook. It's not only about achieving physical fitness but also about developing a strong, resilient mindset and a positive outlook on life. Transformation involves adopting stoicism, learning to stay unswayed by external events and focusing instead on internal growth and strength. It's a lifelong journey of self-improvement and personal evolution. Commit to this journey and embrace the changes that lead to a better, stronger, and more fulfilled version of yourself.
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Thanosialism
I had chatgpt ai write this part. its a much better writer than me. highly recommend!
CEO Michael LaFisca: Dedicated father of four, avid German Shepherd enthusiast, and lover of being a nerd at heart. 😍 World of Warcraft
Michael LaFisca's journey began in the heart of Appalachia, where he faced a lifelong battle with self-confidence and his body weight. At his heaviest, Michael reached 300 pounds in 2013, struggling to find his identity and embrace who he was. Like many young men, he grappled with self-image and personal challenges that would ultimately shape his path.
Determined to change his life, Michael embarked on a fitness journey that saw him lose over 100 pounds in just two years. By 2015, he was under 200 pounds and in the best shape of his life. This remarkable transformation ignited a passion for bodybuilding, and he began to pursue the sport more seriously.
While Michael's physical transformation was impressive, it also brought about significant changes in his personal life. His newfound passion for fitness and bodybuilding caused a strain in his marriage, which he acknowledges and takes full responsibility for.
Driven by his passion for helping others, Michael founded Bold Buck Nutrition in 2015, a successful supplement company aimed at empowering individuals to overcome their insecurities and achieve their fitness goals. The company thrived, touching the lives of countless people, and helping them build self-esteem and improve their health.
While running Bold Buck Nutrition, Michael also dedicated himself to working tirelessly in the Appalachian oilfield for over 13 years. The demanding nature of the job honed his resilience, determination, and work ethic - qualities that translated well into managing a successful supplement brand. Despite the long hours and tough work, Michael continued to keep his focus on his mission to help others.
However, in 2020, Michael faced a series of personal challenges, including a divorce, that forced him to shut down Bold Buck Nutrition. The setback was devastating, but it did not extinguish his passion for making a difference.
In 2022, Michael bounced back stronger than ever, using the lessons he learned from his past experiences to establish R2 Bear Arms Ltd. As the CEO of this new venture, Michael is once again committed to empowering individuals to overcome their obstacles and become the best versions of themselves.
Michael LaFisca's story serves as an inspiration to those who have faced adversity and emerged stronger on the other side. Through his dedication, resilience, and determination, Michael continues to make a positive impact in the lives of young men battling with confidence and self-identity issues. His journey stands as a testament to the power of perseverance and the unwavering belief in one's purpose.
