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I had chatgpt ai write this part. its a much better writer than me. highly recommend!

CEO Michael LaFisca: Dedicated father of four, avid German Shepherd enthusiast, and lover of being a nerd at heart. 😍 World of Warcraft


Michael LaFisca's journey began in the heart of Appalachia, where he faced a lifelong battle with self-confidence and his body weight. At his heaviest, Michael reached 300 pounds in 2013, struggling to find his identity and embrace who he was. Like many young men, he grappled with self-image and personal challenges that would ultimately shape his path.


Determined to change his life, Michael embarked on a fitness journey that saw him lose over 100 pounds in just two years. By 2015, he was under 200 pounds and in the best shape of his life. This remarkable transformation ignited a passion for bodybuilding, and he began to pursue the sport more seriously.


While Michael's physical transformation was impressive, it also brought about significant changes in his personal life. His newfound passion for fitness and bodybuilding caused a strain in his marriage, which he acknowledges and takes full responsibility for.


Driven by his passion for helping others, Michael founded Bold Buck Nutrition in 2015, a successful supplement company aimed at empowering individuals to overcome their insecurities and achieve their fitness goals. The company thrived, touching the lives of countless people, and helping them build self-esteem and improve their health.


While running Bold Buck Nutrition, Michael also dedicated himself to working tirelessly in the Appalachian oilfield for over 13 years. The demanding nature of the job honed his resilience, determination, and work ethic - qualities that translated well into managing a successful supplement brand. Despite the long hours and tough work, Michael continued to keep his focus on his mission to help others.


However, in 2020, Michael faced a series of personal challenges, including a divorce, that forced him to shut down Bold Buck Nutrition. The setback was devastating, but it did not extinguish his passion for making a difference.


In 2022, Michael bounced back stronger than ever, using the lessons he learned from his past experiences to establish R2 Bear Arms Ltd. As the CEO of this new venture, Michael is once again committed to empowering individuals to overcome their obstacles and become the best versions of themselves.


Michael LaFisca's story serves as an inspiration to those who have faced adversity and emerged stronger on the other side. Through his dedication, resilience, and determination, Michael continues to make a positive impact in the lives of young men battling with confidence and self-identity issues. His journey stands as a testament to the power of perseverance and the unwavering belief in one's purpose.

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